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Why Your Curly Hair Needs Be My Curl

Curly Hair Can Be Confusing! “The world of curly hair care is a bit of a minefield, to say the least.”   Let’s be honest, our goal as curly girls is to achieve beautiful definition, shine, and bounce without all the frustrating inconvenience of 20 step routines we see on Instagram and TikTok. Why Be My Curl? Be My Curl Founder & Hair Stylist of over 20+ years, Joseph Boro, formulated and tested this line on hundreds of curly heads across the globe over the years. All in an effort  to ensure all curl types are nurtured effortlessly along their Natural...

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